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Act! vs Microsoft Dynamics 365: 2026 Comparison

Act! Microsoft Dynamics 365
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Microsoft's enterprise CRM and ERP platform that integrates deeply with the Microsoft ecosystem for unified business operations.
Pricing Subscription ($30-$50/user/month) Subscription ($65-$162/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Sales automation
  • Customer insights
  • Marketing automation
  • Field service
  • Power Platform integration
  • LinkedIn integration
  • AI insights
  • Teams integration
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Deep Microsoft integration
  • Powerful customization
  • Strong AI capabilities
  • Unified with ERP
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Very expensive
  • Complex implementation
  • Requires technical expertise
  • Long deployment timelines

Act!

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Microsoft Dynamics 365

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