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Act! vs Octopus CRM: 2026 Comparison

Act! Octopus CRM
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Octopus CRM is a LinkedIn automation tool that simplifies prospecting by automating connection requests, messages, and profile visits. It provides a personal CRM dashboard to manage LinkedIn leads and track campaign performance.
Pricing Subscription ($30-$50/user/month) Paid ($10-25/user/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • LinkedIn connection automation
  • message sequences
  • profile visits
  • skill endorsements
  • CRM dashboard
  • analytics
  • CSV export
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Very affordable
  • Easy to set up
  • Good for beginners
  • Simple CRM features
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Basic feature set
  • LinkedIn-only
  • Limited customization
  • No email integration