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Act! vs Olark: 2026 Comparison

Act! Olark
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A simple and customizable live chat solution for websites with team management, automation, and real-time reporting.
Pricing Subscription ($30-$50/user/month) Subscription ($29/seat/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Live chat
  • Customizable widget
  • Automation rules
  • Chat routing
  • Transcripts
  • Real-time reporting
  • CRM integrations
  • Accessibility
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Simple and focused
  • ADA accessible
  • Affordable
  • Good customization
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited features beyond chat
  • Basic reporting
  • Fewer integrations
  • No free plan