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Act! vs Oncrawl: 2026 Comparison

Act! Oncrawl
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Oncrawl is a technical SEO platform that combines website crawling with log file analysis and data science capabilities. It provides enterprise-grade SEO data analysis with machine learning insights.
Pricing Subscription ($30-$50/user/month) Paid ($69-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Technical crawling
  • log file analysis
  • data science
  • segmentation
  • crawl budget analysis
  • indexability tracking
  • structured data
  • API access
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Strong technical analysis
  • Good data science features
  • Log file analysis
  • Flexible segmentation
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Complex interface
  • Expensive for full features
  • Steep learning curve
  • Limited non-technical features