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Act! vs OroCRM: 2026 Comparison

Act! OroCRM
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An open-source CRM built for multichannel commerce businesses, offering 360-degree customer views across all touchpoints.
Pricing Subscription ($30-$50/user/month) Freemium (Free (community)-Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Multichannel tracking
  • Customer segmentation
  • Workflow engine
  • Reporting
  • eCommerce integration
  • Account management
  • Marketing tools
  • REST API
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Open source
  • Built for eCommerce
  • 360-degree views
  • Flexible platform
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Niche eCommerce focus
  • Complex setup
  • Limited community
  • Requires development resources