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Act! vs QuickBooks: 2026 Comparison

Act! QuickBooks
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. The most popular small business accounting software with invoicing, expense tracking, payroll, and tax preparation features.
Pricing Subscription ($30-$50/user/month) Subscription ($30-$200/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Invoicing
  • Expense tracking
  • Bank reconciliation
  • Tax preparation
  • Payroll
  • Inventory tracking
  • Reporting
  • Mileage tracking
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Industry standard for SMBs
  • Excellent integrations
  • Strong reporting
  • Tax features
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Pricing increases after first year
  • Customer support issues
  • Can be complex