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Act! vs Square Online: 2026 Comparison

Act! Square Online
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A free e-commerce solution from Square that syncs with Square POS for seamless online and in-person selling.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$79/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Free online store
  • Square POS sync
  • Pickup and delivery
  • Social selling
  • SEO tools
  • Inventory sync
  • Order management
  • Built-in payments
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Free plan available
  • Seamless POS integration
  • Easy setup
  • No monthly fees on free plan
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited to Square payments
  • Basic customization
  • Transaction fees on all plans
  • Fewer features than Shopify