| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
Awario is a social listening and analytics tool that crawls the web to find mentions of your brand, competitors, or any keyword. It offers real-time monitoring and lead generation through social selling features. |
| Pricing |
Subscription ($19-$149/user/month) |
Paid ($49-399/mo) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Social listening
- Boolean search
- sentiment analysis
- influencer discovery
- Awario Leads (social selling)
- analytics
- competitor monitoring
- email alerts
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Affordable
- Powerful Boolean search
- Social selling feature
- Real-time monitoring
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Smaller data pool than larger competitors
- Interface could be more intuitive
- Limited integrations
|
