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ActiveCampaign CRM vs Bitrix24: 2026 Comparison

ActiveCampaign CRM Bitrix24
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. A free all-in-one collaboration platform combining CRM, project management, communication, and website builder tools.
Pricing Subscription ($19-$149/user/month) Freemium (Free-$199/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • CRM pipelines
  • Task management
  • Video calls
  • Website builder
  • Online store
  • HR tools
  • Document management
  • Contact center
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Generous free plan
  • All-in-one platform
  • Self-hosted option
  • Good collaboration tools
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Can be overwhelming
  • Interface is cluttered
  • Steep learning curve
  • Support can be slow

ActiveCampaign CRM

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Bitrix24

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