| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
| Pricing |
Subscription ($19-$149/user/month) |
Paid ($79-399/mo) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
