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ActiveCampaign CRM vs Brevo CRM: 2026 Comparison

ActiveCampaign CRM Brevo CRM
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools.
Pricing Subscription ($19-$149/user/month) Freemium (Free-$12/user/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool

ActiveCampaign CRM

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Brevo CRM

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