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ActiveCampaign CRM vs Cachet: 2026 Comparison

ActiveCampaign CRM Cachet
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. A free open-source status page system for communicating service availability and incidents to users.
Pricing Subscription ($19-$149/user/month) Free (Free (self-hosted))
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Status page
  • Incident management
  • Components
  • Metrics
  • Subscribers
  • API
  • Themes
  • Notifications
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Free and open source
  • Self-hosted
  • Customizable
  • Simple to set up
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • No longer actively maintained
  • Self-hosted only
  • Limited features
  • No monitoring built-in

ActiveCampaign CRM

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Cachet

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