Gifts

Culture

Reviews

Local Spots

ActiveCampaign CRM vs Close: 2026 Comparison

ActiveCampaign CRM Close
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. A CRM built for inside sales teams with built-in calling, email, and SMS to help close more deals faster.
Pricing Subscription ($19-$149/user/month) Subscription ($49-$139/user/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Built-in calling
  • Power dialer
  • Email sequences
  • SMS messaging
  • Pipeline view
  • Smart views
  • Custom activities
  • Reporting
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Excellent built-in communication
  • Fast and responsive UI
  • Great for inside sales
  • Powerful search and filtering
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Expensive for small teams
  • Limited marketing features
  • No free plan
  • Not ideal for field sales

ActiveCampaign CRM

View Full Profile

Close

View Full Profile