| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
ContentCal (now part of Adobe) is a content planning and social media management platform focused on visual content calendars and approval workflows. It helps teams plan, collaborate, and publish content efficiently. |
| Pricing |
Subscription ($19-$149/user/month) |
Paid ($37-Custom/mo) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Visual content calendar
- approval workflows
- analytics
- content hub
- pinboard for ideas
- campaigns
- team collaboration
- social publishing
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Clean visual calendar
- Good approval process
- Content hub for ideas
- Now backed by Adobe
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Merged into Adobe Express
- Feature set evolving
- Uncertain standalone future
|
