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ActiveCampaign CRM vs ConvertKit: 2026 Comparison

ActiveCampaign CRM ConvertKit
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Email marketing platform built specifically for creators, bloggers, and online businesses with visual automation workflows.
Pricing Subscription ($19-$149/user/month) Freemium ($0-59/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Visual automations
  • Landing pages
  • Creator network
  • Subscriber tagging
  • Commerce tools
  • Broadcasts
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Built for creators
  • Visual automation builder
  • Good deliverability
  • Free migration
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Limited design options
  • No A/B testing on lower plans
  • Fewer templates

ActiveCampaign CRM

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ConvertKit

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