Gifts

Culture

Reviews

Local Spots

ActiveCampaign CRM vs Custify: 2026 Comparison

ActiveCampaign CRM Custify
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. A customer success platform for B2B SaaS companies with health scores, automation, and lifecycle management.
Pricing Subscription ($19-$149/user/month) Subscription (Starting at $199/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Customer health
  • Lifecycle management
  • Playbooks
  • Task management
  • 360-degree view
  • Analytics
  • Automation
  • Integrations
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Easy to use
  • Good for mid-market
  • Affordable
  • Responsive support
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Smaller feature set
  • Less known
  • Fewer integrations
  • Limited reporting

ActiveCampaign CRM

View Full Profile

Custify

View Full Profile