| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
Automated messaging platform for tech-savvy marketers to create data-driven email, push, SMS, and in-app campaigns. |
| Pricing |
Subscription ($19-$149/user/month) |
Subscription ($100-custom/mo) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Behavioral emails
- Push notifications
- SMS
- In-app messages
- Webhooks
- Data pipelines
- Workflows
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Powerful behavioral targeting
- Multi-channel
- Great for SaaS
- Good data tools
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Expensive
- Requires technical setup
- Steep learning curve
|
