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ActiveCampaign CRM vs Divvy (BILL Spend and Expense): 2026 Comparison

ActiveCampaign CRM Divvy (BILL Spend and Expense)
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. A free expense management and corporate card platform now part of BILL with real-time budgeting and automated reporting.
Pricing Subscription ($19-$149/user/month) Free (Free (revenue from interchange))
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Corporate cards
  • Real-time budgets
  • Expense management
  • Automated reporting
  • Receipt capture
  • Approval workflows
  • Virtual cards
  • Accounting sync
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Completely free
  • Real-time budgeting
  • Good approval workflows
  • Virtual cards
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • BILL acquisition changes
  • Limited card rewards
  • Requires credit approval
  • US only

ActiveCampaign CRM

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Divvy (BILL Spend and Expense)

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