| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
A real estate CRM that centralizes leads from all sources and helps agents and teams follow up faster to win more business. |
| Pricing |
Subscription ($19-$149/user/month) |
Subscription ($58-$499/month) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Lead routing
- Action plans
- Communication tools
- Smart lists
- Reporting
- Integrations
- Mobile app
- Team management
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Excellent for real estate teams
- Fast lead distribution
- Good integrations
- Strong follow-up tools
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Expensive for solo agents
- Real estate only
- Limited customization
- No transaction management
|
