| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
The unified Freshworks CRM platform that brings together sales CRM and marketing automation with AI-powered insights. |
| Pricing |
Subscription ($19-$149/user/month) |
Subscription ($15-$69/user/month) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Unified CRM
- Freddy AI
- Sales automation
- Marketing automation
- Chat campaigns
- Email campaigns
- Journey builder
- Contact scoring
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Combined sales and marketing
- AI assistant
- Clean interface
- Good value
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Naming confusion with Freshsales
- Feature overlap
- Mid-tier platform
- Limited enterprise features
|
