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ActiveCampaign CRM vs Freshsales: 2026 Comparison

ActiveCampaign CRM Freshsales
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. An AI-powered CRM by Freshworks that offers built-in phone, email, and chat for streamlined sales engagement.
Pricing Subscription ($19-$149/user/month) Freemium (Free-$69/user/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • AI-powered lead scoring
  • Built-in phone and email
  • Visual sales pipeline
  • Workflow automation
  • Freddy AI assistant
  • Territory management
  • Sales sequences
  • Custom reports
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Built-in communication tools
  • Clean user interface
  • Good AI features
  • Affordable pricing
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Limited third-party integrations
  • Reporting can be basic
  • Free plan is limited
  • Mobile app could be better

ActiveCampaign CRM

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Freshsales

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