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ActiveCampaign CRM vs Ghost: 2026 Comparison

ActiveCampaign CRM Ghost
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Open-source publishing platform for professional bloggers and newsletter writers with memberships and subscriptions.
Pricing Subscription ($19-$149/user/month) Freemium ($0-custom/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Newsletter
  • Memberships
  • Blog
  • Themes
  • Native analytics
  • Integrations
  • SEO
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Open-source
  • No revenue cut
  • Beautiful themes
  • Full ownership
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Self-hosting required for free
  • Limited automation
  • Smaller ecosystem

ActiveCampaign CRM

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Ghost

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