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ActiveCampaign CRM vs Gusto: 2026 Comparison

ActiveCampaign CRM Gusto
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. An all-in-one payroll, benefits, and HR platform for small businesses with automated tax filing and employee self-service.
Pricing Subscription ($19-$149/user/month) Subscription ($40-$80/month + $6-12/person)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Payroll processing
  • Tax filing
  • Benefits administration
  • Time tracking
  • Onboarding
  • Compliance
  • Employee self-service
  • Contractor payments
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Easy payroll processing
  • Automatic tax filing
  • Good benefits options
  • Clean interface
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Limited HR features
  • Not for large companies
  • Benefits limited by state
  • Support can be slow

ActiveCampaign CRM

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Gusto

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