| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
Heap automatically captures every user interaction on your website or app without requiring manual event tracking. It enables retroactive analysis of user behavior data from the moment of installation. |
| Pricing |
Subscription ($19-$149/user/month) |
Freemium ($0-custom) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Auto-capture technology
- retroactive analytics
- funnel analysis
- session replay
- user segmentation
- conversion tracking
- data governance
- integrations
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Automatic event capture
- No manual tagging required
- Retroactive data analysis
- Easy implementation
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Can collect excessive data
- Higher cost for large sites
- Limited real-time capabilities
- Data can be noisy without curation
|
