| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
A simple contact management tool originally by Basecamp that helps small teams track contacts, deals, and communication. |
| Pricing |
Subscription ($19-$149/user/month) |
Subscription ($24-$49/month) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Contact management
- Deal tracking
- Email integration
- Notes and tasks
- Tags
- Bulk email
- Import/Export
- Mobile app
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Very simple to use
- Clean interface
- Good for small teams
- Affordable flat pricing
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- No longer actively developed
- Very basic features
- Limited automation
- Minimal integrations
|
