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ActiveCampaign CRM vs Hive: 2026 Comparison

ActiveCampaign CRM Hive
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Project management platform with flexible views, native email integration, and AI-powered workflow automation.
Pricing Subscription ($19-$149/user/month) Freemium ($0-12/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Project views
  • Native email
  • Time tracking
  • Resourcing
  • Automations
  • Analytics
  • AI
  • Forms
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Native email
  • Flexible views
  • Affordable
  • AI features
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Smaller platform
  • Limited integrations
  • Basic reporting

ActiveCampaign CRM

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Hive

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