| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
Hootsuite is a comprehensive social media management platform that lets you schedule posts, monitor conversations, and measure performance across multiple networks from a single dashboard. |
| Pricing |
Subscription ($19-$149/user/month) |
Freemium ($0-739/mo) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Multi-platform scheduling
- social inbox
- analytics & reporting
- content calendar
- team collaboration
- social listening
- ad management
- app integrations
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Supports all major social platforms
- Robust analytics
- Strong team features
- Large app directory
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Expensive higher tiers
- Interface can feel cluttered
- Free plan is very limited
|
