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ActiveCampaign CRM vs iContact: 2026 Comparison

ActiveCampaign CRM iContact
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Email marketing platform for small to mid-sized businesses with drag-and-drop editing and automation workflows.
Pricing Subscription ($19-$149/user/month) Subscription ($14-custom/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Email campaigns
  • Automation
  • Landing pages
  • A/B testing
  • Drag-and-drop editor
  • Social posting
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Easy to use
  • Affordable
  • Good support
  • Simple interface
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Limited advanced features
  • Dated design
  • Fewer integrations

ActiveCampaign CRM

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iContact

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