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ActiveCampaign CRM vs Infusionsoft: 2026 Comparison

ActiveCampaign CRM Infusionsoft
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Now Keap, this was the original small business CRM and email marketing platform known for powerful campaign builder.
Pricing Subscription ($19-$149/user/month) Subscription ($249-custom/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Campaign builder
  • CRM
  • E-commerce
  • Automation
  • Landing pages
  • Invoicing
  • Appointments
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Powerful campaign builder
  • All-in-one
  • Good automation
  • Long track record
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Rebranded to Keap
  • Expensive
  • Complex

ActiveCampaign CRM

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Infusionsoft

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