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ActiveCampaign CRM vs Insightly: 2026 Comparison

ActiveCampaign CRM Insightly
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. A CRM and project management platform designed for growing businesses to manage relationships and deliver projects.
Pricing Subscription ($19-$149/user/month) Subscription ($29-$99/user/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Contact management
  • Project management
  • Workflow automation
  • Email tracking
  • Custom dashboards
  • Relationship linking
  • Lead routing
  • Business intelligence
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Combined CRM and project management
  • Good Gmail and Outlook integration
  • Relationship mapping
  • Reasonable pricing
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Interface feels dated
  • Limited customization options
  • Customer support could improve
  • Mobile app is basic

ActiveCampaign CRM

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Insightly

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