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ActiveCampaign CRM vs Kayako: 2026 Comparison

ActiveCampaign CRM Kayako
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. A unified customer service platform with live chat, email, social, and self-service support for growing businesses.
Pricing Subscription ($19-$149/user/month) Subscription ($30-$60/agent/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Unified inbox
  • Live chat
  • Email support
  • Social support
  • Knowledge base
  • Automation
  • Reporting
  • Customer journeys
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Unified customer view
  • Good journey mapping
  • Affordable
  • Multi-channel
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Dated interface
  • Fewer integrations
  • Smaller user base
  • Development has slowed

ActiveCampaign CRM

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Kayako

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