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ActiveCampaign CRM vs Keap: 2026 Comparison

ActiveCampaign CRM Keap
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. An all-in-one CRM, sales, and marketing automation platform built specifically for small businesses and solopreneurs.
Pricing Subscription ($19-$149/user/month) Subscription ($249-$319/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • CRM automation
  • Email marketing
  • Appointments
  • Invoicing
  • Landing pages
  • Sales pipeline
  • Text messaging
  • E-commerce
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Strong marketing automation
  • All-in-one platform
  • Good for small businesses
  • Automated follow-ups
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Expensive for solopreneurs
  • Steep learning curve
  • Interface can be clunky
  • Limited customization

ActiveCampaign CRM

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Keap

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