| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
Kissmetrics is a behavioral analytics and engagement platform focused on tracking individual customer behavior across sessions and devices. It provides person-centric analytics for SaaS and ecommerce businesses. |
| Pricing |
Subscription ($19-$149/user/month) |
Paid ($199-custom/mo) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Person-centric analytics
- funnel reports
- cohort analysis
- A/B testing
- revenue tracking
- email automation
- population reports
- power reports
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Strong person-level tracking
- Good funnel analysis
- Revenue attribution
- Email campaign integration
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Expensive
- Dated interface
- Limited visualization
- Smaller feature set than competitors
|
