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ActiveCampaign CRM vs Klaviyo: 2026 Comparison

ActiveCampaign CRM Klaviyo
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Data-driven email and SMS marketing platform purpose-built for ecommerce brands with predictive analytics and deep integrations.
Pricing Subscription ($19-$149/user/month) Freemium ($0-custom/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Email marketing
  • SMS
  • Predictive analytics
  • Flows
  • Segmentation
  • CDP
  • Product recommendations
  • Reviews
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Powerful segmentation
  • Predictive analytics
  • Deep ecommerce integration
  • Strong reporting
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Expensive at scale
  • Complex for beginners
  • Steep learning curve

ActiveCampaign CRM

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Klaviyo

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