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ActiveCampaign CRM vs Lofty: 2026 Comparison

ActiveCampaign CRM Lofty
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. An AI-powered real estate platform formerly known as Chime that offers CRM, IDX, and smart automation for lead conversion.
Pricing Subscription ($19-$149/user/month) Subscription (Custom pricing)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • AI assistant
  • CRM
  • IDX website
  • Lead generation
  • Behavioral automation
  • Smart plans
  • Power dialer
  • Reporting
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • AI-driven automation
  • Good lead nurturing
  • Modern interface
  • Comprehensive platform
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Expensive
  • Rebranded from Chime
  • Complex pricing
  • Real estate only

ActiveCampaign CRM

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Lofty

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