| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
Looker is a modern business intelligence platform now part of Google Cloud that uses a modeling language called LookML. It provides governed data exploration and embedded analytics for organizations. |
| Pricing |
Subscription ($19-$149/user/month) |
Paid (Custom) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- LookML modeling
- data exploration
- embedded analytics
- custom applications
- Git integration
- API access
- scheduling
- Google Cloud integration
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Strong data governance
- LookML is powerful
- Good embedded analytics
- API-first approach
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Steep learning curve
- Requires technical setup
- Expensive
- Limited visualization options
|
