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ActiveCampaign CRM vs Loom: 2026 Comparison

ActiveCampaign CRM Loom
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Loom is an asynchronous video messaging platform for recording and sharing quick screen and camera videos. It enables teams to communicate effectively through video instead of meetings or lengthy text.
Pricing Subscription ($19-$149/user/month) Freemium ($0-15/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Screen recording
  • webcam recording
  • instant sharing
  • viewer analytics
  • comments & reactions
  • video trimming
  • transcription
  • CTA buttons
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Incredibly easy to use
  • Instant shareable links
  • Good viewer analytics
  • Great for async communication
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Limited editing features
  • Not a full video editor
  • Storage limits on free plan

ActiveCampaign CRM

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Loom

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