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ActiveCampaign CRM vs Lusha: 2026 Comparison

ActiveCampaign CRM Lusha
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Lusha is a B2B contact and company data platform that provides accurate phone numbers and email addresses. It offers a browser extension for instant prospecting on LinkedIn and company websites.
Pricing Subscription ($19-$149/user/month) Freemium ($0-79/user/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Contact data
  • phone numbers
  • email addresses
  • browser extension
  • API
  • CRM enrichment
  • bulk enrichment
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Accurate phone numbers
  • Easy browser extension
  • Good data quality
  • GDPR compliant
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Limited free credits
  • Expensive at scale
  • Smaller database than competitors

ActiveCampaign CRM

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Lusha

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