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ActiveCampaign CRM vs Make (Integromat): 2026 Comparison

ActiveCampaign CRM Make (Integromat)
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. A visual automation platform for connecting apps and designing workflows with advanced data processing and error handling.
Pricing Subscription ($19-$149/user/month) Freemium (Free-$29.47/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Visual workflow builder
  • 1000+ apps
  • Data processing
  • Error handling
  • HTTP module
  • JSON parsing
  • Iterator and aggregator
  • Scheduling
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Powerful visual builder
  • Advanced data processing
  • More affordable than Zapier
  • Custom HTTP requests
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Learning curve
  • Complex for simple tasks
  • Rate limiting
  • Organization of scenarios

ActiveCampaign CRM

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Make (Integromat)

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