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ActiveCampaign CRM vs Make: 2026 Comparison

ActiveCampaign CRM Make
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Visual automation platform (formerly Integromat) for connecting apps and designing complex workflows with branching logic.
Pricing Subscription ($19-$149/user/month) Freemium ($0-16.67/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Visual workflow builder
  • 1000+ apps
  • Branching
  • Error handling
  • Scheduling
  • Data stores
  • Templates
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Visual builder
  • Complex logic support
  • Affordable
  • Data stores
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Learning curve
  • Can be complex
  • Smaller app directory than Zapier

ActiveCampaign CRM

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Make

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