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ActiveCampaign CRM vs Mautic: 2026 Comparison

ActiveCampaign CRM Mautic
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Open-source marketing automation platform with email marketing, landing pages, lead scoring, and campaign management.
Pricing Subscription ($19-$149/user/month) Free (Free)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Open-source
  • Email marketing
  • Landing pages
  • Lead scoring
  • Dynamic content
  • Forms
  • Campaign builder
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Free and open-source
  • Full control
  • Community support
  • Feature rich
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Self-hosting required
  • Steep learning curve
  • Complex setup

ActiveCampaign CRM

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Mautic

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