| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
Meltwater is a media intelligence and social listening platform that monitors online news, social media, print, and broadcast media. It provides comprehensive insights for PR, communications, and marketing teams. |
| Pricing |
Subscription ($19-$149/user/month) |
Paid (Custom pricing) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Media monitoring
- social listening
- social media management
- influencer discovery
- analytics
- PR outreach
- consumer insights
- competitive intelligence
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Comprehensive media monitoring
- Global coverage
- Strong influencer database
- All-in-one PR & social tool
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Expensive
- Contract-based pricing
- Interface has a learning curve
|
