| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
Metricool is an all-in-one social media analytics, management, and advertising tool. It provides detailed metrics for social media, web analytics, and ad campaigns in a single unified dashboard. |
| Pricing |
Subscription ($19-$149/user/month) |
Freemium ($0-119/mo) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Social analytics
- content planner
- link-in-bio
- ad management
- hashtag tracker
- competitor analysis
- reporting
- SmartLinks
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Affordable
- Good analytics
- Ad management included
- Clean interface
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Free plan is limited
- Some features feel basic
- Less known internationally
|
