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ActiveCampaign CRM vs Mixmax: 2026 Comparison

ActiveCampaign CRM Mixmax
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Mixmax is a sales engagement platform that works directly within Gmail to help teams automate outreach and book more meetings. It combines email sequences, calendar scheduling, and workflow automation in one tool.
Pricing Subscription ($19-$149/user/month) Freemium ($0-69/user/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Email sequences
  • email tracking
  • calendar scheduling
  • workflow rules
  • polls and surveys
  • CRM integration
  • templates
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Works directly in Gmail
  • Easy to set up
  • Good calendar features
  • Affordable pricing
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Gmail only
  • Limited reporting
  • Not ideal for large enterprises

ActiveCampaign CRM

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Mixmax

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