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ActiveCampaign CRM vs Modalyst: 2026 Comparison

ActiveCampaign CRM Modalyst
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. A dropshipping marketplace with premium and independent brand suppliers integrated directly into Shopify and Wix stores.
Pricing Subscription ($19-$149/user/month) Freemium (Free-$90/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Premium suppliers
  • Independent brands
  • AliExpress integration
  • Automated pricing
  • Inventory sync
  • Shopify and Wix integration
  • Product curation
  • Shipping automation
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Premium brand suppliers
  • Easy platform integration
  • Curated marketplace
  • Good for fashion and accessories
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Smaller catalog
  • Commission on free plan
  • Limited to Shopify and Wix
  • Some suppliers have minimum orders

ActiveCampaign CRM

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Modalyst

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