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ActiveCampaign CRM vs Omnisend: 2026 Comparison

ActiveCampaign CRM Omnisend
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Ecommerce email and SMS marketing platform with pre-built automation workflows for Shopify and WooCommerce stores.
Pricing Subscription ($19-$149/user/month) Freemium ($0-59/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Email marketing
  • SMS
  • Push notifications
  • Ecommerce automation
  • Product recommendations
  • Segmentation
  • Pop-ups
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • E-commerce focused
  • Pre-built workflows
  • Multi-channel
  • Good free plan
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Limited outside ecommerce
  • SMS pricing separate
  • Fewer templates

ActiveCampaign CRM

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Omnisend

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