| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
A customer messaging platform for push notifications, in-app messaging, SMS, and email with audience segmentation. |
| Pricing |
Subscription ($19-$149/user/month) |
Freemium (Free-$99/month) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Push notifications
- In-app messaging
- Email
- SMS
- Segmentation
- A/B testing
- Analytics
- Journeys
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Generous free plan
- Multi-channel
- Easy integration
- Good documentation
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Free plan has limitations
- Can be complex
- Some features in beta
- Support varies
|
