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ActiveCampaign CRM vs Ontraport: 2026 Comparison

ActiveCampaign CRM Ontraport
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. An all-in-one business automation platform combining CRM, marketing, payments, and analytics for entrepreneurs.
Pricing Subscription ($19-$149/user/month) Subscription ($24-$249/month)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • CRM
  • Marketing automation
  • Landing pages
  • E-commerce
  • Membership sites
  • Email marketing
  • SMS
  • Business process automation
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Comprehensive feature set
  • Good for infopreneurs
  • Strong automation
  • Landing page builder
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Complex interface
  • Steep learning curve
  • Can be expensive
  • Dated design

ActiveCampaign CRM

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Ontraport

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