| Overview |
A CRM with powerful email marketing and marketing automation that excels at customer experience automation. |
Microsoft's cloud automation service for creating workflows across Microsoft 365 and third-party applications. |
| Pricing |
Subscription ($19-$149/user/month) |
Subscription ($15-mo) |
| Key Features |
- Sales automation
- Email marketing
- Lead scoring
- Win probability
- Pipeline management
- Site tracking
- Attribution reporting
- Split automations
|
- Cloud flows
- Desktop flows
- RPA
- AI Builder
- Process mining
- Microsoft integration
- Templates
|
| Pros |
- Best-in-class marketing automation
- Excellent email deliverability
- Powerful segmentation
- Good value for features
|
- Microsoft integration
- RPA capabilities
- AI builder
- Enterprise
|
| Cons |
- CRM is secondary to marketing tools
- Can be complex to set up
- Reporting could be improved
- No free plan
|
- Microsoft ecosystem
- Complex
- Can be expensive
|
