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ActiveCampaign CRM vs Productive: 2026 Comparison

ActiveCampaign CRM Productive
Overview A CRM with powerful email marketing and marketing automation that excels at customer experience automation. Agency management platform with project tracking, resource planning, budgeting, and profitability reporting.
Pricing Subscription ($19-$149/user/month) Subscription ($9-32/mo)
Key Features
  • Sales automation
  • Email marketing
  • Lead scoring
  • Win probability
  • Pipeline management
  • Site tracking
  • Attribution reporting
  • Split automations
  • Project tracking
  • Resource planning
  • Budgets
  • Time tracking
  • Invoicing
  • Reports
  • CRM
  • Automations
Pros
  • Best-in-class marketing automation
  • Excellent email deliverability
  • Powerful segmentation
  • Good value for features
  • Built for agencies
  • Profitability tracking
  • Resource planning
  • Good reporting
Cons
  • CRM is secondary to marketing tools
  • Can be complex to set up
  • Reporting could be improved
  • No free plan
  • Niche market
  • Expensive
  • Learning curve

ActiveCampaign CRM

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Productive

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